Coming soon · Part of Fathom SOS
Fathom Coach
AI role-play for field reps — practice the call before you walk in. Not live yet. Existing customers get first access.
In development
What Coach will do
Role-play that is not scheduled, not awkward, and not a manager listening to call recordings after the deal is gone.
Realistic AI Role-Playing
Practice with AI that responds like real prospects - objections, questions, and all. Built by award-winning sales reps who know what authentic conversations sound like.
7-Point Performance Scoring
Get instant feedback on Clarity, Relevance, Empathy, Discovery, Objection Handling, Close technique, and Overall performance - with actionable insights.
Instant Detailed Feedback
Receive comprehensive analysis of what you did well, what needs improvement, and specific next actions to level up your skills.
Suggested Scripts & Frameworks
Get proven talk tracks and frameworks tailored to your specific scenarios. Learn exactly what to say and when to say it.
Any Industry, Any Scenario
Customize personas and scenarios for your vertical - medical, tech, B2B, whatever you sell. Train for price objections, competitive threats, or first meetings.
Train Anywhere, Anytime
Practice from your car, at home, or in a coffee shop. Web-based training accessible from any device - no scheduling, no judgment, no excuses.
Built by Sales Reps, For Sales Reps
Created by someone who carried a bag and knows the grind. Not another tool built by people who have never closed a deal.
How Fathom Coach Works
From zero to confident closer in four simple steps
Choose Your Scenario
Select the customer persona (MedSpa owner, family practice, etc.) and situation (price objection, competitive threat, first meeting) you want to practice.
Start Live Role-Playing
Jump into a realistic conversation with AI that responds like a real prospect. Handle objections, build rapport, and close the deal - all in real-time.
Get Instant Feedback
Receive a comprehensive debrief analyzing your performance across 7 key skills. See exactly what you did well and what needs work - with specific examples.
Level Up & Repeat
Review suggested scripts, practice frameworks, and next actions. Run the scenario again to improve your score. Train as many times as you want - Fathom Coach never says no.
7-Point Performance Analysis
Every conversation is analyzed across critical sales skills with actionable feedback you can apply immediately
Clarity
How clear and concise is your messaging?
Relevance
Are you addressing the prospect's actual needs?
Empathy
Do you validate concerns before responding?
Discovery
Are you asking the right questions?
Objection Handling
How effectively do you overcome resistance?
Close
Can you confidently ask for the business?
Overall Performance
Your comprehensive sales effectiveness score
Comprehensive Feedback After Every Session
What You Did Well
Specific examples of effective techniques you used during the conversation
Areas for Improvement
Constructive feedback on what could be enhanced with actionable suggestions
Next Actions
Concrete steps to practice and frameworks to master before your next session
Plus: Suggested Scripts & Talk Tracks
Get proven frameworks and exact language to use in similar situations, tailored to your specific scenario and performance gaps.
Scored Against the Call, Not a Rubric
Every note ties back to something the rep said, or left unsaid. Managers get the same read without sitting in the car.
