Why Medical Device VPs are switching from generic contact lists to vertical aesthetics intelligence.
ZoomInfo is a great tool for selling software to HR directors. It is NOT built for selling expensive capital equipment to aesthetic clinics.
| Feature | Fathom AI | ZoomInfo |
|---|---|---|
| Install Base Accuracy | 95%+ Verified (Visual) | Generic / Inferred |
| Clinic-Level Targets | Owners & Medical Directors | Often Front Desk Info |
| Purchase Intent Signals | Specific to Lasers/Injectables | Generic "Hiring" Signals |
| Treatment Pricing Data | Full Menu Analysis | Not Available |
Medical Device VPs and Commercial Leaders who are tired of their reps complaining about "bad data" and need to drive revenue efficiency in specific territories.
If you need to know exactly WHICH laser a clinic owns (e.g., "Do they have a Candela GentleMax Pro?"), ZoomInfo cannot help you. They provided broad company firmographics, not inside-the-treatment-room intelligence.